Meet our Founder

It all began with a nail through a foot! On a building site, redeveloping a property, our fearless founder met a nail the nasty way. Once her puncture was patched, Stacey set out to find a supportive women's safety boot. The only options were heavy, ill-fitting "unisex" (translation: men's) boots, with zilch personality.

Fast forward two years, and the first ever she wear safety boots rolled out into the waiting arms of joyous working women everywhere. It was a hallmark moment - the first and only AU female owned and led biz to offer work boots, designed by women specifically for women. A mere four months after the first boots launched, the revolution was cemented when they became the female safety boot of choice on The Block television series. Eleven years on, Stacey remains hard at work designing women's super safe, ultra supportive work shoes, and now for all industries.

The designs have progressed dramatically since the first boot - Stacey's steadfast determination to utilise cutting edge techniques, new material advancements and fashion projections has continually elevated our shoe technology and style. But behind all of our advancements remains the same motivation - fed up with the lack of readily available choice for working women, we're laser-focused on creating a dedicated space to normalise women's work gear.